Mary Already Dead — Visual Identity

Design

Introduction

Mary Already Dead is a Paris-based DJ specialising in drum and bass and exploring various fields of bass music.

Logos & Marks

The logo features a cartouche encapsulating a continuous line mark of the initials MAD.

Logotype

Logo Variations

Mark 1

Mark 2

Line Mark

Colors

The color palette is composed of black, white, grey, red, green and blue.

Specifications

Name

Hex

RGB

Color

Black

#000000

R 0
G 0
B 0

White

#ffffff

R 255
G 255
B 255

Grey

#777777

R 119
G 119
B 119

Red

#a60132

R 166
G 1
B 50

Green

#2eba0c

R 46
G 186
B 12

Blue

#410cba

R 65
G 12
B 186

Typography

Mary uses a modified version of Neue Haas Grotesk™, a neo-grotesque sans-serif typeface family developed in 1957 by Max Miedinger and digitised by Christian Schwartz in 2011. Neue Haas Grotesk (NHG) includes the NHG Display and NHG Text variants.

Regular
Regular Italic

Medium
Medium Italic

Bold
Bold Italic

Specifications

Typeface

Release

Copyright

Neue Haas Grotesk Display Pro

2011

Neue Haas Grotesk Text Pro

2011

Gallery

2025

Timour Beltran

More projects

View all

Studio Timour Beltran — Website and Branding
Design